Advertising the Website in Google
A Google ad campaign can enhance your business in a big way. Often, establishing web presence is not enough, you have to make sure that visitors with potential to turn into your customers come to your website! Google's solution – Adwords – can assist you in accomplishing this goal.
» What is Google Adwords, actually?
Google Adwords is an advertising system that enables advertising businesses to display short text ads in the Google search results page, in the sponsored links section, that advertise the products or services they offer, where a click on such an ad leads the surfer to the advertiser's website.
» How does it work and what is Pay Per Click?
The advertiser does not pay for impressions (the number of times the ad is displayed), only on each click on his ad. This method is called Pay Per Click advertising, or PPC. How is the cost per click determined? The advertiser defines the keywords for search that he wishes to use in order to display his ads. The cost for a "popular" keyword or search term will be higher than the cost for a unique phrase which is rarely used.
» What's a Search Network and a Display Network?
In addition to advertising in the Google search engine, the Adwords program enables advertisers to display their ads at the websites of Google's partners, which include other search engines (the Search Network) and other websites which are not search engines (the Display Network). In addition to text ads, it is possible to display also image, Flash and video ads in several standard sizes in the Display Network.
» Why a Google ad campaign and not organic website promotion?
Your site should be search engine-friendly from the start, but this is not always enough. Organic website promotion and search engine optimization (SEO) can also boost website traffic. But usually this is a long and costly process and it takes several months to see the first desired results. With a Google ad campaign the results are immediate – Website traffic increases immediately, and assuming the website is effective, so does the rate of meeting your goals – the number of leads who contact your business, the amount of online purchases, etc.
» What are the different stages of advertising in Google?
See the answer in the article Stages of Advertising in Google.
» I want to advertise in Google. What should I do?
You have to turn to professionals (like Webcraft Internet Services) who can set up and operate a Google ad campaign that is suitable for your needs and budget. A good solution should provide a monthly report that summarizes the advertising for the past month, along with access to a website traffic statistics system that allows to check different data such as the geographic location of visitors, the pages they visited, the time they spent on each page, etc.
