Stages of Advertising in Google
The Google AdWords system offers great advertising opportunities for all business sizes, ranging from individuals and small businesses to large corporations. What are the stages in developing and managing a Google advertising campaign? This article explains and outlines them for you.
» Main Stages of Advertising in Google
- Analysis
This step involves an analysis of the customer's website, finding it's current positioning in Google's search results, it's search engine friendliness, and the amount of traffic it attracts. Competitors' websites are analysed as well. - Requirements
This step involves understanding the reasons for running a PPC campaign as well as client expectations, and setting goals and targets for the campaign accordingly. - Keyword Research
This step involves collecting an initial set of keywords from the customer, and researching and expanding it to suit the campaign. - Analytics Support
This step involves adding support for website analytics (if not already present) using Google Analytics. This will facilitate the monitoring of the campaign by reviewing website statistics and patterns of visitor behaviors when onsite, tracking conversions etc. - Landing Page Creation
This step involves creating the required landing page/s, if necessary, and incorporating keywords (a landing page is the page a user reaches when she clicks on a Google ad). - Campaign Creation
This step involves creating and testing the ad/s in the Google AdWords system, incorporating keywords, and going live with the campaign! - Campaign Management
This step involves ongoing monitoring and optimization of the campaign. A periodic (e.g. monthly) report summarizing the performance of the campaign should be sent to the client.
» In Conclusion
Launching a successful advertising campaign in Google is a non-trivial task that requires initial research and preparation, followed by the actual creation of the campaign, and ongoing management and optimization throughout the life of the campaign. You can turn to professionals (like Webcraft Internet Services) who can set up and operate a Google ad campaign that is suitable for your needs and budget.